Google Penalty: A Google penalty is a big problem for websites. Imagine you have a dream website, and a Google Penalty can make that dream disappear in an instant.
When a website is too slow, it can get a Google penalty. It feels really bad for the website owner. Almost every website has faced a Google penalty at least once.
Hello, my friends! Welcome to a new episode of drawwithpappu.com Blog. Today, we’re going to talk about Google Penalties. We’ll find out what it is, why Google gives penalties to websites, how it affects them, and how to fix the problem.
I’ll explain all of this step by step. So, if you have a website or if Google has already penalized your website, make sure to read this article carefully. It’s just for you.
What is the Google Penalty?
In simple words, Google keeps track of all the information on your website. When that information is removed, it’s called a Google Penalty.
Imagine you have a website with keywords that help people find it. You have regular visitors coming from those keywords every day.
But suddenly, your website starts to perform poorly. The keywords that used to make your site show up in search results start to slip away. Sometimes, your site can’t be found at all for those keywords. On top of that, you’re getting fewer visitors, or maybe no visitors at all. This means Google has penalized your website.
This penalty happens when Google erases the information about your website from its search records. All the data is manually or automatically deleted.
As a result, both your keyword rankings and the number of visitors drop. If this keeps happening, your dream website may eventually become useless.
How Many Types of Google Penalties?
While the purpose of these penalties is the same, they come in two forms
- Manual Penalty
- Robotic Penalty
If your website gets hit by either of these, your ranking will start to go down.
Now, let’s learn what Manual and Robotic Penalties are and how to fix them.
What is the Manual Google Penalty?
When people do tasks without any help from robots or machines, it’s called ‘manual.’ So, when Google updates its rules and finds mistakes on your website or sees that you’re not following its guidelines, it can manually penalize your website. This is known as a Manual Google Penalty.
What is the Robotic Google Penalty?
When we talk about robots, you might think of machines doing tasks automatically. Google and YouTube are like programming robots. They follow a set program and make things happen automatically.
When Google updates its rules, it’s like changing the program. If your website doesn’t match the new program, it gets penalized automatically. This is what we call a Robotic Google Penalty.
When are Websites Penalized?
Now that we’ve covered what Google Penalties are and their types, it’s time to understand when Google decides to penalize a website.
Is there a set schedule for this, or does Google penalize websites whenever it feels like it? I’ll address these questions when there’s an update from Google. That’s when this issue arises.
The main reason behind this problem is the Google Algorithm Update.
You might wonder, what is this Google Algorithm Update, why is it necessary, and when does Google makes these updates.
If you have a website, you’re probably familiar with SEO, which stands for Search Engine Optimization. It’s about doing things to help your website rank higher on Google.
Even if you think you know a lot about SEO, there’s something new to learn today. You see, the primary reason websites face Google penalties is related to SEO.
Surprising, right? People invest a lot of money in SEO experts, but websites still face penalties because of SEO practices. I’ll explain this further, but first, let’s tackle one question:
What Exactly Does an SEO Expert Do?
You might believe that an SEO expert’s main job is to boost your website’s search engine ranking quickly. But that’s not entirely accurate because there’s no SEO expert who can guarantee 100% ranking for any keyword. The core role of an SEO specialist is to organize your website and its content according to search engine rules and resolve any errors.
However, the real issue lies elsewhere. Often, we try to force our website to rank higher. We might read on a couple of blogs that building backlinks can help our site rank faster, so we start building backlinks. In essence, all our efforts aim at improving our website’s ranking.
But here’s the catch: you can’t simply force your website to rank higher. Google doesn’t like it when you try to manipulate rankings because it wants high-quality content at the top. Google also wants to ensure a good experience for visitors.
So, when someone knows only 1% of Google’s algorithm, and low-quality content continues to rank, Google makes changes to its own algorithm. These changes are known as Google Algorithm Updates.
In addition to that, websites trying to rank through unethical methods or those already ranking in search results may face periodic penalties from Google.
What is the Reason for Google’s Penalty?
If you’ve been following along, get ready to understand why Google penalizes websites.
Honestly, there are several reasons for Google’s penalties. If we were to list all of them, it would take another entire article.
However, I’ve done some research and compiled the main reasons. I’ll explain these reasons step by step and see if any of these apply to what you’re doing.
Buying Backlinks
For many of us who blog or work on websites, backlinks seem crucial for SEO.
Let’s not debate whether websites rank because of backlinks. Instead, let’s focus on what happens when you buy backlinks from various sources. It’s like opening Pandora’s box.
If Google somehow figures out that the links on your website were obtained through paid services, you’re in for trouble. Google won’t give you a pass for this.
Consequently, you’ll invest time and money in buying backlinks with hopes of boosting your ranking, only for all your efforts to go to waste. Websites that get penalized don’t rank better; in fact, their ranking gradually declines.
Copying Content of Others
If you’re into blogging, you’ve probably heard of plagiarism. It’s when your written stuff matches someone else’s. That’s called copied content.
But some of us don’t take this seriously. They simply copy content from another website and paste it on their own.
Here’s the deal: Google doesn’t like copied content at all. Google wants people to find fresh information when they search for something.
For instance, if you type a keyword and search on Google, try finding the exact same content on different websites. You’ll keep coming up empty-handed because Google doesn’t allow duplicate content. And if it does find any, that copied content won’t last for long.
Keyword Stuffing
To understand SEO, you need to grasp the concept of Keyword Placement. This means writing content with a focus on specific keywords. Your content should include those keywords.
However, some people take this opportunity to do something dishonest. Some folks unintentionally engage in keyword stuffing, even if they’re not well-versed in black hat SEO.
You might wonder, what’s keyword stuffing?
Keyword stuffing happens when you use your focus keyword excessively in your content. In other words, if you cram your main keyword into a 1,000-word article 30-40 times, that content is considered keyword-stuffed.
Following the Black Hat Method
As you dive into the world of SEO, you’ll come across the term ‘Black Hat SEO.’ Black Hat SEO can lead to serious trouble and get your website penalized.
So, what exactly is Black Hat SEO?
Remember what I said earlier: If you try to force Google to rank your website, it can backfire. Google sees this as a negative signal.
Black Hat SEO involves various techniques, all with one common goal: trying to trick Google and boost your website’s ranking through unethical means.
There are several other reasons a website can get penalized, and covering them all in detail would make this article too lengthy. So, here are some main topics to watch out for
- Beware of quick fixes
- Using a content farm
- Excessive ads
- Content theft
- A bad reputation for your domain
- Few outbound links
- Poor mobile website performance
- Hidden links
- Malicious backlinks
- Too many outbound links
- Robots.txt problems
- Concealing sponsors
Google penalizes websites for the reasons listed above. If you’re considering using any of these unethical methods, it’s time to change your approach and aim to rank your site the right way.
What to Do After Giving Google Pelanty?
Just because Google penalizes your website doesn’t mean it’s the end of the road for your site’s ranking. If you believe that, you’re mistaken.
I’ve seen many websites that have bounced back after facing penalties. So, let’s find out what you should do when Google penalizes your website and how to recover from it.
Check Your Search Console
To start, there are some manual tasks you need to perform. Instead of relying on tools, you should begin with a little investigation on your own.
So, head straight to your Search Console. Check if Google has sent you any messages or notifications.
If you find any messages or notifications, they will likely explain the primary reason for your website’s penalty. Your next step is to identify that reason and work on fixing the issues that caused Google to penalize your site.
Check Google Algorithm Update
Google occasionally makes changes to its own algorithm, and these changes might result in your website getting penalized. It’s important to stay informed about any updates coming from Google.
I’ve listed some sources for your convenience, where you can get information about Google updates
- Google Update History
- Matt Cutts
- Webmaster on YouTube
- Algoroo
By regularly checking these sources, you can stay updated on any changes Google makes to its algorithm.
Work Continuously
Remember, when your website gets penalized by Google, it doesn’t mean it’s a lost cause forever.
If you invest time and effort into your website, you can recover it. Start by fixing the mistakes you made before.
Then, continue with your regular work. Keep updating your website, publish new articles, and enhance existing ones with more information. Don’t forget to focus on Search Engine Optimization (SEO) as well. Keep up with these tasks, and your penalized website can regain its ranking.
Frequently Asked Questions on Google Pelanty
In simple terms, a Google Penalty occurs when Google removes information about your website from its search records, leading to a drop in keyword rankings and a decrease in visitor numbers.
There are two types of Google Penalties: Manual and Robotic. Manual penalties occur when Google manually identifies rule violations, while Robotic penalties are automatically imposed based on algorithmic changes.
A Manual Google Penalty is imposed when Google identifies rule violations or non-compliance with its guidelines during a manual review of a website.
A Robotic Google Penalty is automatically imposed when a website fails to align with the updated algorithms set by Google, often occurring during algorithm updates.
Websites are typically penalized when there is a Google Algorithm Update. These updates occur periodically and aim to improve search results by adjusting the ranking criteria.
The primary reason for Google penalties is often related to Search Engine Optimization (SEO) practices. Google penalizes websites that engage in unethical SEO methods, aiming to manipulate rankings.
Common reasons include buying backlinks, copying content, keyword stuffing, using black hat SEO methods, and other unethical practices. These actions can result in penalties and a decline in website ranking.
If your website is penalized, start by checking your Search Console for messages explaining the penalty reasons. Stay informed about Google Algorithm Updates, work continuously on fixing the identified issues, and focus on ethical SEO practices to recover your website’s ranking.
Yes, a penalized website can recover its ranking through continuous efforts. Fixing mistakes, staying updated on algorithm changes, and consistently working on improving the website through SEO can contribute to a successful recovery.
No, it’s not the end for a website. By following ethical practices, learning about SEO, and implementing corrective measures, a penalized website can regain its previous position in search rankings.
In conclusion, don’t dwell on these penalties. Instead, focus on learning how to rank a website the right way. Study this topic thoroughly.
Remember, as long as you do things ethically, you should have no issues. Google doesn’t have a personal vendetta against you to penalize your website for no reason.
If, for any reason, your website does get penalized by Google, don’t lose hope. By following the techniques mentioned above, you can work to restore your website’s previous position quickly.
If you’re still facing challenges, remember that I’m here for you. Feel free to reach out via email, and I’ll do my best to assist you.
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