Google, once the confident leader in search technology, is now facing stiff competition from emerging AI-powered chatbots like ChatGPT and Bing chatbot. To stay ahead of the curve, Google has announced the launch of a new experimental search engine, featuring AI technology similar to ChatGPT, that pulls text from different sources across the web. This AI-infused search engine allows users to ask follow-up questions and get more specific information on their query. The search engine is accessible in the US via a new feature called Search Labs and is avoiding controversial topics such as politics, medical, or financial advice.
Google is adding ChatGPT-like features to its search function to catch up with the competition. Google has invested heavily in AI over recent years, with CEO Sundar Pichai frequently emphasizing that the company is “AI-first.” In January, Microsoft invested $10 billion in OpenAI, which later incorporated ChatGPT into Bing a month later. Google was left scrambling to catch up with the hype and strong user interest in ChatGPT and Bing chat.
To compete with these chatbots, Google has developed a precursor to ChatGPT called LaMDA and announced a ChatGPT competitor called Bard. Additionally, Google is infusing text-generation technology into its core product, search, which could make this latest move the biggest test yet of ChatGPT-style technology. While language models have the ability to fabricate, companies must develop ways to ensure that the information served to users is accurate.
As Google continues to innovate and develop new products, it is expected that the company will release new devices like the Pixel Fold and Pixel 7A. These new devices will likely feature the latest AI technology and could help solidify Google’s position as a leader in the technology industry.
