If you have a website, you might have heard of Google Analytics. But if you’re not familiar with it, there’s a lot to discover. Our goal is to help you understand things you may not know. Today, we’ll dive into Google Analytics.
If you’re curious about “What is Google Analytics” and how to use it on your website, keep reading this article. By the end, you’ll have a clear understanding of it.
Also, if you’re using Google Blogger for your blog, we’ll explain how to set up Google Analytics on your Blogger blog in detail.
What is Google Analytics?
Google Analytics is a special online tool created by Google. Google takes care of these tools, and they help you keep an eye on the people who visit your website.
Now, you might wonder, “How do these tools watch over my website visitors?” Well, it’s simple. When you set up these tools on your website, they start collecting information about your visitors.
This information is super useful because it helps your website grow. You can find out how many people visit your site, where they come from, how old they are, and more. All of this information comes from this handy online tool known as Google Analytics.
Why Use Google Analytics?
In this article, we’ll explore why using Google Analytics is a great idea and what advantages you can enjoy by using this tool. We’ll highlight some key reasons to convince you!
This is Free Tools
The best thing about Google Analytics is that you don’t need to open your wallet to use it. That’s right, it won’t cost you a dime! If another company offered the same cool features, they would probably charge you a lot of money.
But with Google, there’s no catch – it’s all free. You get to enjoy all the awesome benefits without spending a penny.
Just a heads up, some online tools claim to be free at first, but later on, they change their minds and ask you for money. Google Analytics, though, sticks to its promise of being free.
Here’s the deal – Google Analytics is made by Google itself. You can trust these tools because they come from a company that has won the trust of millions of people.
Google is like the big boss of the internet, and they’ve earned their reputation by being honest and reliable. It’s really hard to find someone who’s had a bad experience working with Google.
So, when you use this Google product, you can do so with confidence. It won’t harm your website or blog in any way.
Perfect Tools For Visitor Monitoring
If you’re into blogging, you know that visitors to your website are super important. Without visitors, your website won’t make any money.
The best way to keep tabs on your visitors is by using Google Analytics. It’s like having a secret spy that tells you everything about who’s checking out your blog or website.
You might be wondering, ‘Why do I need to know about my visitors?’ Well, it’s pretty cool because when you know about your visitors, you can figure out why they’re coming to your site. This can help you get even more visitors.
And if your site isn’t getting as many visitors as you’d like, Google Analytics can help you figure out why. It’s like a superpower for your website. Using it can make your website grow a whole lot.
Collect Data Automatically
Here’s the cool part – once you set up these tools, they do all the work for you. That means, you don’t have to lift a finger, and all the data is collected automatically.
This is a big deal, especially if you have a website or blog. Just add Google Analytics to your site, and it starts gathering all the info about your visitors on its own. You can easily check out all the data by logging in, without any extra effort from you.
Integrate With Other Tools
Here’s the scoop – you can team up Google Analytics with other handy tools. This collaboration will make your life easier and save you tons of time.
If you’re running a website or blog, chances are you’re using Google AdSense and Google Search Console. Well, guess what? Google Analytics can help you gather all the nitty-gritty details from these tools.
You can mix and match Analytics with your other tools. This means you can check out all the data from AdSense and Search Console using one tool, which is a real-time-saver. It’s like having a superhero squad of tools working together.
What are the Benefits of Google Analytics?
By now, you’ve gotten the lowdown on Google Analytics and how it works. So, you might be wondering, what’s in it for you? What cool stuff can you get from using these tools? Well, let’s dive into the benefits.
As I mentioned earlier, if you’ve got a website or blog, Google Analytics is a must-have. When you use these tools, you unlock a treasure trove of advantages. For instance,
Let’s face it, getting your website to the top of search engine results is a must-do, and there’s no way around it.
Unless you give your website the right kind of boost, it won’t show up in those search engine rankings. That’s where SEO (Search Engine Optimization) comes in, and Google Analytics is your best buddy for this job.
With Google Analytics, you can keep an eye on all the data from your website, and by adding Search Console, you can monitor even more stuff.
For example, when you create a website, you’re aiming to attract visitors, right? Well, you can easily check if you’re getting the right kind of visitors using these tools. This is super helpful for your On-Page SEO, making your website more search engine-friendly.
Checking Bounce Rate
The bounce rate is a big deal for any website. It’s like a signal to Google about how good your articles are.
To keep your website’s ranking high, you need to pay attention to your bounce rate.
But what is this bounce rate, and does it harm your website? Before we dive into bounce rate, let’s get a quick grasp of what a ‘session’ is. This will make it easier to understand the rest.
Imagine this – I visited your website. I clicked on one of your articles and spent a good 30 minutes reading it. Afterward, I left your site.
Now, when I first entered your website, that’s when my ‘session’ began. My session lasted for those 30 minutes. But here’s the catch – I only read that one article and didn’t click on any other.
By leaving your site directly, I’m increasing your bounce rate. That’s because I read just one article and didn’t explore it further. The higher your bounce rate, the worse it is for your site in Google’s eyes.
So, what do you do if you discover articles on your website with a high bounce rate? You update them! You can easily track and fix this using a tool called Google Analytics.
Counting Minimum Visitors
Google Analytics offers a neat feature – it keeps track of the total number of visitors coming to your website. It’s super easy to find this information.
So, you might be wondering, why should you care about the total number of visitors? Well, let me explain.
Imagine your site had 30,000 visitors over the past few months. But then, the next month, you notice a drop to 10,000 visitors. That’s a big red flag.
By paying attention to this number, you can tell that something’s not quite right with your website. It’s causing your visitor count to go down.
With Google Analytics, you can figure out what’s causing the drop and work on fixing those issues.
By resolving these problems, you can attract more visitors to your website again.
Perfect Social Media Target
Here’s another nifty feature of Google Analytics – it tells you where your website visitors are coming from. You can easily find out which sources are sending them your way.
Picture this – You’ve shared one of your website’s articles on various social media platforms. Now, with Google Analytics, you can see which social media platform is bringing in more visitors to your site.
If you notice that sharing your articles on Facebook is bringing in a ton of visitors, you can focus more on sharing your site’s content there.
PRO TIPS – It’s a good idea to create social media accounts in your website’s name on all platforms. This not only helps with backlinking but also boosts your website’s authority.
How to Set Up Google Analytics?
By now, you’ve learned about the cool stuff Google Analytics can do. Now, you might be wondering how to get started and enjoy these benefits.
Well, to dive into the world of Google Analytics, here’s what you need to do
- First, you need a website or a blog.
- Make sure your site is indexed by a search engine.
- That’s it! Now, you’re ready to see all the visitor data.
We’ll walk you through the step-by-step process of setting up Google Analytics on your website. Plus, if you’re using Google Blogger for your blog, we’ve got you covered with detailed instructions on setting up Analytics there too.
How to Set Up Google Analytics in Your Blogger Blog
If your website is created using Google Blogger, you’ll want to follow these simple steps to set up Google Analytics
Step 1 – Open your web browser and go to the Google Analytics link. Sign in using your Gmail ID and password.
Step 2 – Create a new Analytics Account with your Gmail. After signing in, click on the ‘Admin’ icon at the bottom. Then, select ‘Account Setup’ and give it a name. Click ‘Next.’
Step 3 – In ‘Property Setup,’ use the name you just created. Set your ‘Reporting Time Zone’ to your country. If you’re in India, select India. Click ‘Show advanced options,’ enable ‘Create a Universal Analytics property,’ and enter your website URL. Click ‘Next.
Step 4 – In ‘About Your Business,’ choose an ‘Industry category,’ and pick a ‘Business size.’ Check any additional boxes you prefer. Click ‘Create.’
Step 5 – Accept the ‘Google Analytics Terms of Service Agreement’ for your country, and if applicable, the ‘Data Processing Terms as required by GDPR.’ Click ‘I Accept.’
Step 6– After completing the above steps, you’ll see the ‘Global site tag (gtag.js)’ option. Click here to get your Google Analytics code. Copy the code and paste it between the
<head> tags on your Blogger website.
Step 7 – You’re all set! With these steps, you’ve successfully set up Google Analytics for your Blogger blog.
Now, you can access all the information about your blog through Google Analytics.
How to Set Up Google Analytics in Your WordPress Website
If your website is built with WordPress, follow these steps to get Google Analytics up and running
Step 1 – Begin by creating a Google Analytics account. If you’re unsure how to do this, you can find the instructions above. Make sure to complete all the necessary steps.
Step 2 – Once you’ve set up your Analytics Account, head back to your WordPress dashboard. You’ll need to install a plugin.
Step 3 – Search for and download the ‘Google Analytics Dashboard for WP (GADWP)’ plugin from Google. Make sure to download and install the full version of the plugin. The updated version is a paid one, so stick with the old one.
After installing the plugin, navigate to the plugin settings. You’ll find an ‘Authorize Plugin’ button. Click on it.
Step 4 – You’ll see a message that says, ‘Use this link to get your one-time-use access code.’ Next to it, you’ll find Get Access Code. Click on this option.
You’ll be redirected to the Google Login page, where you’ll need to log in with the Gmail account you used to open your Analytics account. After logging in, you’ll receive some tokens. Copy and paste them into the empty box and save your settings.
NOTE – In some cases, after installing the plugin, Analytics will automatically begin tracking your website. However, some plugins may require you to copy and save the script.
Step 5 – You’re almost there! You’ll be asked to grant permission to track data from your website. Click on All Website Data
And there you have it! If you follow these steps correctly, you’ll successfully set up Google Analytics on your WordPress website.
If you’ve read this article from start to finish, you should now have a good grasp of What is Google Analytics and Why you should use Google Analytics.
Frequently Asked Questions
Google Analytics is an online tool created by Google that allows website owners to monitor and analyze visitor data. It provides insights into website traffic, visitor demographics, and user behavior.
Using Google Analytics is advantageous for several reasons – It’s a free tool provided by Google.
Developed by Google, a trusted company with a strong online presence.
Essential for monitoring website visitors, helping in SEO optimization, tracking bounce rates, and analyzing visitor sources.
Google Analytics collects data about website visitors, including information such as the number of visitors, their geographic location, age demographics, and user behavior. It helps website owners understand their audience and improve their online presence.
The benefits of using Google Analytics include –
SEO optimization by monitoring website data.
Tracking and analyzing bounce rates for improved article quality.
Counting total visitors to identify trends.
Identifying social media platforms that generate website traffic.
Google Analytics assists in SEO optimization by providing insights into website data. It helps website owners understand the effectiveness of their content, identify popular pages, and optimize keywords to improve search engine rankings.
The bounce rate indicates the percentage of visitors who leave a website after viewing only one page. Google Analytics helps track bounce rates, allowing website owners to identify pages with high bounce rates. This information helps in updating and improving content to retain visitors.
Google Analytics automatically tracks the total number of visitors to a website. Monitoring this data is crucial as a sudden drop in visitor count may signal issues with the website, and Google Analytics helps identify and address these issues.
Google Analytics reveals the sources of website traffic, including social media platforms. Website owners can identify which platforms are driving more visitors and focus on optimizing content for those specific channels.
To set up Google Analytics, follow these general steps –
Have a website or blog.
Ensure your site is indexed by a search engine.
Create a Google Analytics account and set up tracking for your website.
Add the generated tracking code to your website’s HTML.
For WordPress users –
Create a Google Analytics account.
Install the ‘Google Analytics Dashboard for WP (GADWP)’ plugin.
Authorize the plugin using your Google Analytics account.
Grant permission to track data and the plugin will start tracking automatically.
We’ve also covered the steps for setting up Google Analytics on your WordPress or Blogger site in detail.
If you still have questions about Google Analytics or need more information, don’t hesitate to leave a comment. I’m here to help and look forward to your valuable feedback.
Thanks for staying with the drawwithpappu.com Blog! Until next time, take care.