If you’re into blogging or working in the SEO field, understanding Technical SEO is a must.
Technical SEO plays a crucial role in getting a website to the top of Google. You might be familiar with On-Page SEO and Off-Page SEO, but when you search Google for SEO tips, most blogs focus on those two.
Here’s the thing – no matter how much effort you put into SEO, if you overlook Technical SEO, your website won’t rank well on Google.
According to SEO expert Brian Dean, neglecting technical SEO means your website won’t show up in Google search results. I agree with Brian Dean because, after years of doing SEO, I’ve realized how vital technical SEO is for ranking a website.
In simple terms, if you want your website to succeed on Google, don’t underestimate the power of Technical SEO!
What is Technical SEO?
Ever wondered about the magic behind making a website shine on search engines? That’s where Technical SEO comes in. It’s like giving the internal structure of a website a VIP treatment to make it friends with search engines. But wait, what’s this internal structure?
It’s not just about making a website look good; it’s a whole package deal. Think about it as the behind-the-scenes stuff that makes a website tick. It’s not just about design; it includes things like how fast your website loads, if it’s mobile-friendly, and checking for any broken links.
All these things, believe it or not, make up the ‘skeleton’ of a website.
Now, when you take these things seriously and optimize them, that’s when you’re diving into the world of Technical SEO. So, buckle up, and let’s explore the ins and outs of making your website a search engine superstar.
Why Do Technical SEO?
So, you’re into SEO to get your website to the top of search engines, right? Makes sense. But here’s the deal – if someone asks you, “Hey, does Google give out a step-by-step guide to magically rank your website?” Can you show them one? Nope, because Google hasn’t spilled the beans on that.
And let’s talk about Google’s algorithm – it’s like a secret recipe. If anyone cracked it, they’d be rolling in cash right now. So, why bother learning SEO?
Here’s the scoop – no SEO expert can promise your website a 100% guaranteed top spot. It’s just not possible.
The real reason behind SEO is how well you follow Google’s rules. If you ignore these rules, no matter how much content you create or how much SEO you do, it’s all for nothing. Guess what? Many of these rules are hidden in something called Technical SEO.
Before Google ranks any website, it looks at certain things. SEO experts call these things Technical SEO. Now, imagine if you ignore these Google rules in Technical SEO – will your website get a top spot?
Absolutely not! That’s why diving into Technical SEO is a must. Learn the tricks, apply them to your website, and watch your online presence soar.
How to Do Technical SEO?
Remember when I mentioned Technical SEO involves some secret Google guidelines? Well, here’s the thing – to rock your website with SEO, you first need to know what these guidelines are.
Think of it like this – if you’re not familiar with Google’s rules, how can you make your website better according to them?
So, before Google gives a website a rank, it checks a bunch of things. Stuff like
- Visitor-Friendly Design
- How Fast Your Website Loads
- HTTPS Protection
- Avoiding Thin or Copy Content
- Fixing Broken Links
- Tackling Crawler Errors
- Fixing 404-Page Errors
- Getting Your URL Structure Right
Yep, Google takes these things pretty seriously before deciding where to rank a website.
Now, all these factors are crucial. Today, we’ll dig deep into each one.
But here’s the deal – everything you’ve learned so far might go down the drain if you skip the next part. So, take a moment, read the entire article carefully, think about it, and then drop your comments below.
Visitor Friendly Design
Think about it – how long did it take for you to figure out how to use Google? Probably just about 30 seconds, right? That’s because Google keeps it simple with just one search box.
Now, let’s talk about something called User Experience. It’s like, when a new person visits your website, how easy is it for them to understand what’s going on?
This matters a lot because if a visitor can’t figure out your website’s design quickly, they won’t stick around. Imagine if Google’s search engine was tricky to use – it wouldn’t be as popular as it is today.
Your website should be like that too. It should be designed in a way that visitors can easily find what they’re looking for. Remember, people aren’t coming to your site to admire the design; they’re here to solve a problem.
So, go for a Visitor-Friendly Theme. Keep the design simple, yet stunning. Because in simplicity, there’s true beauty.
Website Loading Speed
Imagine this – you’re searching on Google to learn about a cool new mobile. Exciting, right? But what if, after clicking on a promising link, instead of reaching the website, it just keeps loading and loading.
What do you do? Most likely, you’ll bounce out of there and try another site, right?
Guess what? The same thing happens to your website. If it takes forever to load, your visitors will hop over to other sites. It’s super common.
Here’s the deal – Loading Speed is a big deal for Google Ranking, and Google says it loud and clear in their guidelines.
Now, you might wonder, what’s the normal loading speed for a website?
There’s no one-size-fits-all answer, but the faster and smoother, the better. According to my SEO case studies, aim for a loading speed of 2-3 seconds max.
Good news! There are online tools to help you speed up your website. Check them out if you want to give your website a speed boost.
Ever peeked at your website’s analytics? Chances are, a bunch of those visitors are rocking mobile devices.
Why? Well, not everyone has a laptop or computer, and many folks prefer browsing the net on their mobiles.
Now, even if you don’t pay much attention to these mobile visitors, guess who does? Google! Yep, they’re keeping tabs on mobile users seriously.
Let’s talk about Mobile Usability. It’s about making sure that when someone visits your website on a mobile, it’s a smooth ride. Simple, right?
There are nifty tools online to check if your website is mobile-friendly. So, when you’re working on your website design, always keep those mobile users in mind.
How does your site look on a mobile? Is it taking forever to load? Think about these things.
Sure, you can use tools like Amp Tools to spruce up your website. But hey, don’t solely rely on tools. Get hands-on and tackle these tasks manually for that personal touch.
Welcome to the world of technical SEO! By now, you’ve probably delved into the differences between HTTP and HTTPS, right? Got the details down?
Now, let’s talk about the superhero of website protection – HTTPS. It’s a big deal because there’s no substitute for it when it comes to making your visitors trust your website.
Here’s a quick check – when you browse a website, you might see either ‘Secure’ or ‘Not Secure’ in the URL box of your browser.
If your website has HTTPS protection, you’ll see ‘Secure’ in the URL box. But if there’s no HTTPS protection or SSL certificate, it’ll scream ‘Not Secure.’
And that ‘Not Secure’ label is like a warning sign. It means your website isn’t safe for visitors, and they could face risks.
Guess what? Google won’t give a good rank to a website that’s not secure. So, getting that HTTPS protection is like giving your website a security shield for both you and your visitors.
Thin Content Or Copy Content
Let’s set the record straight – thin content and copy content are not the same. If you think they are, think again.
This content is like a short story with very few words. But guess what? Google doesn’t really like these brief tales. It sees them as not adding much value and makes it tough for them to rank high in search results.
Now, copy content is a different story. If you grab text from somewhere else and slap it on your website, thinking you’ll score a top spot on Google, you’re in for a surprise. Google values original content creators, cares about visitors and hates confusion.
Keep in mind, that Google is always updating its rules to make things easy for visitors. So, if you copy-paste content from others, thinking you’ll climb the Google ranks, you might as well be chasing dust.
Google doesn’t give a thumbs up to copy content, and getting indexed, let alone ranked, is a real challenge.
Link Troubles – Dealing with Broken Links on Your Website
Let’s talk about broken links. When the links on a website stop working, we call them broken links.
Now, when I’m doing on-page SEO, I use different links in my content, like internal links. But here’s the catch – when these links become inactive, they can harm your website.
Picture this – you linked one article to another about SEO. Now, for some reason, the SEO article gets deleted. The link you had doesn’t work anymore. That’s what we call a ‘Death Link.’
Having a bunch of these Death Links on your website sends a bad signal to Google. It thinks you’re not taking good care of your site or updating it regularly.
And guess what? This negative signal makes ranking on Google a tough job. But here’s the kicker – the problem might just be one broken link.
Checking them manually, one by one, takes a lot of time. But fear not, you can fix this in a few minutes using online tools.
There are plenty of tools online to check for broken links. Give them a go if you need to tidy up your website.
I’ve shared a bunch of SEO tips on this website, and in every article, I’ve tried to shed light on Google’s indexer and crawler.
When you get your website indexed on Google, its trusty crawler pays regular visits all on its own. It’s like your site’s way of saying, ‘Hey Google, check out my updates!’
But here’s the twist – if, by accident or on purpose, you block Google’s crawler from strolling through your website, it’s bad news for your SEO.
Why? Well, if Google’s bot can’t check out all your pages, your page won’t get a spot on the Google ranking, not even in its wildest dreams.
Now, you might be wondering, how do you know which pages Google is happily crawling and which ones are giving it a hard time?
Easy peasy! Head to the Google Search Console and look for an option called ‘Coverage.’ Click on it, and if there are any errors, you’ll spot them right away.
Fixing 404 Error Page
Imagine this – you publish awesome content on your website, and later on, you decide to delete it. But here’s the thing, if that content got indexed on Google Search Console, the link will still pop up in search results.
Now, if a curious visitor clicks on that link, they won’t find your content. That link is what we call a 404 Error Page.
Now, having this kind of page on your website is not good for SEO. Why? Well, when a visitor clicks and sees a ‘Page Not Found’ message, they might bounce out without exploring more of your site.
This increases your bounce rate, and Google might think your site isn’t offering anything valuable. That’s not the impression you want.
So, if you’ve got content that’s been deleted but still lingers in search results, head to Google Search Console. From there, you can remove those links and keep your site clean and visitor-friendly.
You know that web address you see in your browser’s search box when you look up something? That’s what we call a Permalink.
Just like everything else, this link needs some serious optimization. Why? Because when someone is Googling for info, they might have multiple tabs open with different content. They decide what to read based on the content that looks helpful.
Now, when Google shows your content in its search results, it displays your content’s title first and then the Permalink right after. That’s why the URL is super important for the SEO of your content.
Now, how do you make sure your content’s URL is optimized?
Here are a few easy things you can do
- Make sure your URL matches your content’s title.
- Focus on keywords in your content. Make sure they’re in your URL too.
- Keep your URL easy to read so that visitors can understand it at a glance.
- SEO experts suggest shorter URLs, ideally with 3 to 4 words.
- Remember, the URL should have your main keyword but don’t overdo it. Using the keyword too much is a no-no; it’s called Keyword Stuffing.
By paying attention to these little things, you can make any URL SEO-friendly and boost your content’s visibility.
Frequently Asked Questions on Technical SEO
Technical SEO involves optimizing the internal structure of a website to enhance its performance and visibility on search engines. It includes aspects such as website speed, mobile-friendliness, HTTPS protection, content quality, and URL structure.
While On-Page and Off-Page SEO focus on content and external factors, respectively, Technical SEO deals with the behind-the-scenes elements like site speed, mobile usability, and security that contribute to a website’s overall performance on search engines.
Neglecting Technical SEO can lead to a website not showing up in Google search results. Google’s algorithm considers various technical factors before ranking a site, making Technical SEO crucial for online visibility and success.
Technical SEO involves understanding and adhering to Google’s rules, as these rules influence how well a website ranks. Ignoring these rules can render other SEO efforts ineffective, emphasizing the importance of technical optimization.
Google examines factors such as visitor-friendly design, website loading speed, mobile usability, HTTPS protection, avoiding thin or copy content, fixing broken links, addressing crawler errors, and ensuring a correct URL structure.
Designing a website with user experience in mind is crucial. A visitor-friendly design should be simple, easy to navigate, and focused on solving the visitor’s problem rather than emphasizing aesthetics.
Google considers loading speed as a significant factor for ranking. Aim for a loading speed of 2-3 seconds for optimal performance, as slow-loading websites may lead visitors to leave, impacting the site’s ranking.
HTTPS protection is crucial for building trust with visitors. Google prioritizes secure websites with HTTPS, and lacking it may result in a ‘Not Secure’ warning, affecting both the site’s trustworthiness and its ranking.
Optimizing URL structure involves ensuring it matches the content’s title, includes relevant keywords, is easy to read, and follows SEO best practices like avoiding keyword stuffing. Shorter URLs with 3-4 words are recommended.
Broken links, or ‘Death Links,’ can harm a website’s reputation with Google. They signal neglect or lack of regular updates, negatively impacting the site’s chances of ranking. Tools are available to easily identify and fix broken links.
Congratulations! You’ve got the key points to nail technical SEO. Now, understanding how crucial Technical SEO is for boosting your website’s rank is the first step.
If you’ve got any questions or face any challenges with technical SEO, drop a comment. I’m here to help you out. Stick around with the drawwithpappu.com Blog for more insights. Thanks for tuning in.