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Smart TV sales in India are booming, especially with the festival season and Cricket World Cup approaching.

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Super Plastronics Limited (SPPL) CEO Avneet Singh Marwah discusses their four TV brands in India.

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Marwah explains the need for multiple brands, reflecting changing market dynamics in India.

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Large format retailers and online sales are becoming dominant channels in the TV industry.

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Each SPPL brand has a unique strategy; Blaupunkt focuses on premium large screens and sound quality.

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Kodak aims to cater to all market segments, available both online and offline.

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Westinghouse is an Amazon-exclusive brand, further differentiating SPPL's offerings.

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Marwah highlights the limited differentiation opportunities in the TV industry, with aesthetics playing a crucial role.

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SPPL aims to achieve Rs 1,000 crore in revenue this financial year with a current market share of 6%.

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The market trend shows a growing preference for larger-screen TVs, with 55-inch TVs outselling 32-inch ones.

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SPPL plans to focus on selling large-screen TVs across their brands to align with this trend.

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Exclusive festival deals include a 24-inch Blaupunkt TV for Rs 5,999 and a Thomson 43-inch 4K TV for Rs 18,500. Additionally, a competitive Kodak 43QLED TV will be introduced.