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Karachi-based model Erica Robin made history by winning the 'Miss Universe Pakistan' title, setting her sights on representing Pakistan on a global stage.
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As the first-ever Pakistani model to qualify for the Miss Universe pageant, Erica's achievement was celebrated by many, but it also sparked controversy in Pakistan.
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Religious leader Taqi Usmani criticized the beauty pageant and called for government action against its organizers, questioning the event's legitimacy.
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Senator Mushtaq Ahmed Khan expressed his disapproval, demanding to know the organizers of the pageant and calling it a "shameful act."
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Caretaker Prime Minister Anwaar-ul-Haq Kakar ordered an inquiry into the event and referred to it as a "shameful act" and an "insult and exploitation of women."
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Erica Robin, amidst the controversy, expressed her confusion over the backlash, attributing it to misconceptions about the pageant's nature.
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She emphasized her pride in representing Pakistan and her commitment to respecting the country's cultural values, even choosing to wear a burkini.
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Erica, a 24-year-old model with a degree in Business Administration, began her professional modeling career in January 2022.
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The Miss Universe Pakistan pageant took place at the Brenna Kottefaru resort in the Maldives on October 5, 2023.
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The 72nd Miss Universe pageant is scheduled to be held in El Salvador on November 18, 2023.
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Erica Robin aspires to be an "ambassador for peace and goodwill" and aims to showcase a positive image of Pakistan to the world.
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She reassured that she would wear a burkini, demonstrating respect for Pakistani culture and her personal choice.
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The controversy surrounding Erica's participation prompted an investigation by Pakistan's caretaker Prime Minister.
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Critics raised concerns about the ownership of the franchise to host Miss Universe Pakistan, but Miss Universe rules allow for independent franchises.
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Erica Robin, a Pakistani Christian, leverages Miss Universe to empower and advocate for positive change, showcasing her nation's goodness.