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PVR INOX, a leading cinema chain, is set to revolutionize the movie-watching experience with their latest initiative, 'PVR INOX Passport.'
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This groundbreaking subscription pass aims to encourage moviegoers to visit theaters more often and support the film industry.
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From October 16, movie buffs can enjoy 10 monthly films for Rs. 699 via our subscription pass, valid Mon-Thu.
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The offer, however, does not cover premium screenings like IMAX, Gold, LUXE, and Director's Cut.
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PVR INOX Co-CEO Gautam Dutta highlights a customer-focused strategy, delving into moviegoers' preferences and behaviors.
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Many movie enthusiasts expressed their love for the cinema but were selective about which films to watch in theaters.
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Dutta emphasized the need for such initiatives to support mid-level and smaller budget films.
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PVR INOX has already addressed concerns about food and beverages by reducing prices and offering enticing food combos and popcorn deals.
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Dutta highlighted that the subscription plan's aim is not just price promotion but to 'irrigate' the market, creating a habit of frequent cinema visits.
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This subscription offer is tailored to attract students, housewives, and senior citizens who may have more time than disposable income.
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To subscribe to PVR INOX Passport, users need to commit to a minimum of three months via the cinema chain's app or website.
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Passport coupon users can apply one for a ticket, paying regularly for the rest. Non-transferable, ID verification is mandatory.