Swifties Effect - Taylor Swift is Affecting Travis Kelce NFL Player

Image Source: Instagram NFL's popular player, Travis Kelce, dating Taylor Swift, is causing a "Swifties Effect" in sports betting.

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[{"selector":"#anim-4e419a1a-2a07-4a1a-b174-54f678e0ddad [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-97c5b93c-b3cc-4a9f-8edc-a36f9d5c692c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ebc9bd2-e115-4f56-a377-7a6130ad342c","keyframes":{"transform":["translate3d(0px, 169.78320%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image Source: Instagram Kelce's popularity in prop bets existed before Swift but is soaring with her in the mix.

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[{"selector":"#anim-19f76e7f-be7b-4d51-b5f3-281a33d66375 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-ed0fe599-146b-4333-8bcb-baff9bfc14a2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d7f0c44-0c1b-4ebc-b0e2-fe5664cca7a4","keyframes":{"transform":["translate3d(0px, 169.78320%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image Source: Instagram Travis Kelce is now one of the most-searched public figures in the U.S., thanks to his Swift association.

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[{"selector":"#anim-60ed5b24-3cc0-4656-8dbe-13443b54329d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e53e9dc8-8a46-49d4-ab8d-f0e3b502563f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-06dc7445-eb8a-4fe3-a515-81d986f87954","keyframes":{"transform":["translate3d(0px, 169.78320%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image Source: Instagram The NFL's use of Swift's music for promotions indicates her involvement in the decision-making process.

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[{"selector":"#anim-63df416a-2a66-4479-8dda-c89f6c5a5448 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-86dbdf27-69cc-4492-a369-1085a3842986","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f8c61df4-99cd-4901-8f4a-27df4649c81c","keyframes":{"transform":["translate3d(0px, 154.49736%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image Source: Instagram Swift's impact on the NFL, from TV ratings to merchandise sales, demonstrates the power of celebrity in sports.