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Hypertension, a silent killer with few symptoms, poses a serious health threat globally.

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Raising public awareness and ensuring early detection and management are crucial in combating hypertension.

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The theme of World Hypertension Day 2023, 'Measure Your Blood Pressure Accurately, Control It, Live Longer,' emphasizes the importance of understanding the dangers of high blood pressure and taking control.

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Health managers are advocating for increased use of digital blood pressure measurement devices to enhance screening and monitoring.

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Hypertension is a leading cause of premature death worldwide, exacerbated by factors like urbanization and unhealthy lifestyles.

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In the WHO South-East Asia Region, over 245 million adults aged 30 and above are estimated to have high blood pressure.

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Nearly half of individuals with hypertension in the region are unaware of their condition, increasing the risk of severe health complications.

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Prevention and control of hypertension are possible through robust public health measures and promoting healthy lifestyles.

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Political will and investment in health systems are essential to scale up hypertension prevention and treatment at the primary healthcare level.

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The South-East Asia Region focuses on preventing noncommunicable diseases (NCDs) through multisectoral policies and evidence-based interventions.

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Significant progress has been made in reducing tobacco use, salt intake, and sugar-sweetened beverage consumption in the region.

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Efforts have been made to expand hypertension coverage at the primary healthcare level, resulting in increased access to management protocols.

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Improved control rates have been achieved through evidence-based clinical protocols, team-based care, and monitoring systems for hypertension patients.

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The 'Implementation roadmap for accelerating the prevention and control of NCDs in South-East Asia 2022–2030' guides the region's priorities.

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The roadmap emphasizes public awareness, political commitment, policy measures, and risk factor reduction.

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Setting national targets for improved control rates and implementing early detection and treatment services are key goals.

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Including NCD interventions in the universal health coverage benefit package aims to alleviate financial burdens from hypertension complications.

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Enhanced health information systems facilitate progress monitoring and reporting on hypertension care.

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WHO remains dedicated to supporting countries in reducing the burden of hypertension and related cardiovascular diseases.

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The ultimate goal is to decrease premature mortality caused by NCDs.