YouTube Begins Global Crackdown On Ad Blockers

Image Source: Istock YouTube is a popular hub for content and music, with ad-supported access available for all.

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[{"selector":"#anim-69bc2139-acf3-4fa4-b517-fc009ae5e9e5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-24eeb962-a798-4387-96d5-d7f8c9e2bfb5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-40cd4af5-01cb-4cb7-9d34-954b8e1ab956","keyframes":{"transform":["translate3d(0px, 171.00269%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image Source: Istock YouTube's position is straightforward: Ad-blockers infringe upon its Terms of Service.

[{"selector":"#anim-26988826-96cb-4315-9a68-3cb3e9061b9a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-163608e7-ea86-4981-b668-df6ee9ce39d0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85bf1976-1c5e-4e18-9fda-0dc3c4c43556","keyframes":{"transform":["translate3d(0px, 171.00269%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image Source: Istock Ad-block users may experience limited video access due to playback restrictions.

[{"selector":"#anim-d4b640ff-4149-457d-8895-dacb692d1e76 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-1dce5266-3aa5-403e-952c-43f63044f1cf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7fcec359-770b-4151-87ba-bb73e77ac431","keyframes":{"transform":["translate3d(0px, 171.00269%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image Source: Istock The notice encourages whitelisting YouTube or exploring YouTube Premium for ad-free access.

[{"selector":"#anim-d0a149b8-aa99-408a-a99f-149ec641820c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-6a280e9e-dec0-4cb8-98ae-326c02152136","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e7e2c9c-bb67-4dc7-a452-711482da1ed4","keyframes":{"transform":["translate3d(0px, 171.00269%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image Source: Istock This crackdown follows YouTube's earlier three-strike policy experiment for ad-block users.

[{"selector":"#anim-28cce876-45c9-4c8f-a4dd-dc2191c10244 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-691b2300-cede-44da-9090-15da403e6702","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f7f0571-8a4d-4a80-979f-ecd28b8cc625","keyframes":{"transform":["translate3d(0px, 171.00269%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image Source: Istock YouTube also introduced 30-second unskippable ads and tested video blocking for ad-block users.

[{"selector":"#anim-28f4c909-53bd-48c6-9bb8-2804f8be21f1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-789e3f31-4710-4562-a1e0-5774cc42ceb5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-388c8b4c-6a90-48f9-9f87-3d94387c705c","keyframes":{"transform":["translate3d(0px, 171.00269%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image Source: Istock YouTube Premium offers diverse subscription plans in India for your preferences.

[{"selector":"#anim-51a1b03e-5d23-4383-8cd9-25879db6aa27 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-2ee22ab7-66ff-4abb-ad4e-b5b9d5a0cc60","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f120a74b-0f06-4fb3-9b85-346da0020662","keyframes":{"transform":["translate3d(0px, 171.00269%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image Source: Istock A 12-month plan is priced at Rs. 1,290, and a three-month plan is available for Rs. 399.

[{"selector":"#anim-83ffa96b-57b7-4730-bb73-fe696404ffcc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-769a85da-3d50-4bee-b25d-7b6f4d8b572c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71d1eb87-399c-437b-8890-f01dcf4da8ba","keyframes":{"transform":["translate3d(0px, 155.44973%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image Source: Istock Users can try a one-month pre-paid plan for Rs. 139 or opt for the recurring monthly subscription at Rs. 129 after a one-month free trial.