YouTube marketing has become one of the most popular and effective ways to promote products or services online. YouTube is currently the go-to platform for sharing videos, and it’s buzzing with activity.
Business owners have caught on to this trend and are using YouTube to reach a global audience. It’s easy to connect with people from all corners of the world on YouTube, which is why many successful entrepreneurs have turned to YouTube to showcase their products and services.
If you’re curious about YouTube marketing and want to learn how to promote your business through YouTube videos, then this article is just for you. We’ll dive into the world of YouTube marketing, covering everything you need to know.
What is YouTube Marketing?
Before we get into YouTube marketing, let’s understand what marketing is. Marketing is all about letting people know about a product or service by advertising it through different methods.
In the past, marketing was done by hawkers, in newspapers, or through TV ads. But in today’s digital age, people find digital marketing more convenient.
One important and popular way of digital marketing is YouTube marketing. YouTube marketing means growing your business by promoting a product, service, or brand using YouTube to reach people all around the world. Since this promotion happens through videos on YouTube, it’s sometimes called YouTube video marketing.
What is YouTube Video Marketing or Why do YouTube Marketing?
YouTube video marketing has become the top choice for successful businesspeople. But why is that? Let’s explore the reasons:
- People Prefer Watching Videos: Nowadays, many folks don’t have the patience to read long articles. They find it easier and more comfortable to watch videos. So, through YouTube videos, you can easily reach a wider audience.
- Accessibility: Videos are accessible to everyone, including those who might struggle with reading, like illiterate individuals or children.
- Better Understanding: Videos make it easy to understand any topic, helping viewers grasp the quality and value of a product.
- Huge Audience: YouTube is the second-largest search engine after Google, so you won’t have trouble finding viewers.
- Cost-Effective: YouTube marketing doesn’t have to be expensive. It’s accessible to new entrepreneurs and doesn’t require a big budget.
- Long-Term Viewership: You can build a long-lasting viewership on YouTube, which can benefit your business for a long time.
- Do-It-Yourself: YouTube marketing is user-friendly, and you can even do it yourself.
How to do YouTube Marketing?
Some folks think that YouTube marketing is super hard, but that’s not true at all. People doing YouTube marketing are just regular folks like you and me.
In fact, YouTube marketing is quite simple. Anyone, and I mean anyone, can do it. You just need to follow a few steps and don’t worry, we’re here to guide you through each step so you can start your YouTube marketing journey with ease.
1. Create your own YouTube channel
To begin with YouTube marketing, the first step is creating your very own YouTube channel. Are you worried about how to do this?
Don’t worry at all! Making a YouTube channel is a piece of cake. All you need is a Google or Gmail account.
Just head over to YouTube, sign in with your Gmail account, and then use the ‘create channel’ option to set up your very own video channel.
And guess what? You can create this channel for free!
2. Setup your channel
After creating your YouTube channel, it’s time to give it a cool and catchy name. Your channel’s name is super important for your marketing success.
Try to choose a name that matches your product, brand, or business. Your channel’s name should give viewers a hint about what your videos are all about.
A good channel name can give viewers a quick idea of your product or business. Also, in the channel description, provide some appealing information about your product, brand, or business to attract viewers.
Once your channel is all set up, it’s time to upload some high-quality videos. Make sure these videos are related to your business.
Your goal is to help viewers understand your product or business better by watching your videos.
When you upload videos to your YouTube channel, here are some important things to remember:
- Create Your Own Unique Videos: You can’t take someone else’s video and upload it to your channel. Even the background music and pictures should be made by you.
- Appeal to All Ages: Try to make videos that people of all ages can enjoy.
- Focus on Quality: Make sure your videos are of good quality and have clear resolution.
- You Don’t Always Need a Camera: You can even make videos using some mobile phones with great cameras.
- Catchy Titles: A video’s title is super important. Sometimes, even if the video isn’t that great, a catchy title can attract more viewers. Keep the title short and related to your video’s content.
- Keep it Short: Shorter videos, around 3-7 minutes, tend to get more views. Longer videos might make some viewers lose interest.
- Use Your Channel Logo: Don’t forget to add your channel logo in the video to promote your brand.
4. Optimize video SEO
Who’s the main audience for your marketing? It’s the viewers, right? One very effective way to get more people to watch your YouTube videos is through SEO or search engine optimization.
SEO is like a special trick that different search engines (like Google, Yahoo, Bing, and YouTube) use to find things when you type in certain words.
It’s all about making your website, blog, or YouTube video show up on the first page or at the very top when people search for something.
If you do a good job of optimizing your YouTube video for SEO, Google and YouTube will easily find your channel and show it to viewers.
This means more people will visit your channel. And if you want to succeed in YouTube marketing, you should know at least a little bit about SEO. Otherwise, your YouTube channel might not grow.
So, do you see how important it is to make your YouTube video SEO-friendly?
If you’ve optimized your video for SEO, you’ll start getting visitors from search engines. But there are other ways to get more people to watch your videos besides search engines.
Social media platforms like Facebook, Instagram, and Twitter are super popular these days. People of all ages from all over the world use them every day. This means you can reach viewers of all ages on these platforms.
All you need to do is create a group or page for your business on different social media platforms and share your video links there. This way, you can quickly promote your product or business.
You can also share your videos on other websites like forums, Quora (a question and answer website), or blogs to get the word out about your product.
6. Use Ads on YouTube
If you want to get your video in front of more viewers really fast, this method can help.
You can easily promote your product, brand, service, or business by spending just a little bit of money on YouTube ads or Google ads.
Here’s how it works: your video shows up as an ad on videos that are related to your video’s topic.
In other words, your video becomes a kind of ad that appears before or during someone else’s YouTube video. This can help you reach the right viewers quickly.
So if you want your video to reach more people fast, using YouTube Ads might be the best option for you.
Ways to Make Money with YouTube Marketing
These days, YouTube marketing is a popular way to make money. Many folks are making a lot of money from YouTube marketing right from their homes. You can do it too.
Let’s explore the different ways you can earn money with YouTube marketing.
1. Income from Google Adsense
Google AdSense is the largest and most trusted way to make money online these days.
To earn money from Google AdSense on YouTube, you need to follow YouTube’s specific rules and conditions.
First, you must create high-quality video content that encourages viewers to subscribe to your YouTube channel. You need a certain number of subscribers and watch time to be eligible for the Google AdSense program.
Once you’re in the AdSense program, you can withdraw your earnings through various banks, including DBL Bank, but only if you have a minimum balance of $100 or 8000 Taka every month.
2. Selling your own products or services
When you have products or services to sell, you need to show them to people, right? Well, you can do this easily through YouTube marketing.
Imagine you have a cosmetics store with lots of different products, and you also have a YouTube channel with a good number of subscribers. You can make videos where you review all those cosmetics and share them on your channel.
This way, you can explain your products and services really well and even sell them online. YouTube marketing can help you promote what you offer and boost your sales.
3. Earning with ads on YouTube videos
One of the best and most common ways to make money on YouTube is through ads. It’s often part of YouTube marketing.
You can earn a long-lasting income by putting ads on your videos using Google AdSense, all from the comfort of your home.
Sometimes, companies might want to show a short ad before or after your video to promote their products or services, and they’ll pay you for it.
But to get these sponsorship deals, you need a large number of subscribers on your YouTube channel. It’s not easy to get these deals without a big subscriber base.
4. Earn from affiliate marketing
Affiliate marketing means promoting and selling another company’s or e-commerce site’s products through your videos.
When you sell a product, you earn a commission, and you can do this through YouTube marketing.
Here’s an example: Let’s say you bought a microphone from an online e-commerce site and made a video where you unboxed and explained all the microphone’s details on your YouTube channel.
In the description of your video, you can include an affiliate marketing link to the website where you bought the microphone.
If people buy the microphone through that link, you’ll earn a certain amount of commission as a reward for referring them.
Our last words
YouTube marketing is a trendy and money-making business these days. Lots of successful businesspeople use it to show off what they sell.
People are making a lot of money with YouTube marketing, and you can too by following some simple rules.
In this article, we’ve covered YouTube marketing in detail. If you have any more questions, feel free to ask in the comments.